The Oh Honey! App

Consumer Story

Bea’s a college student in NYC. She follows fitness influencers on Instagram. When she sees Lululemon tagged on a post, she ends up on the athleisure-wear’s website. Once there, she adds a new top to her cart, though there are several like it in her closet already. A notification pops up from Oh, Honey! She’s alerted the action she just took might be the result of peer-pressure. Opening the app, she’s guided through psychology-backed thought exercises on why she feels motivated to buy this item. This reframes her self-perception and makes her less susceptible to making decisions based on peer-pressure.